Get that MOLE checked

The MOLE Clinic™, the UK’s leading skin cancer screening centre, has begun expanding its reach nationwide by rolling out a network of clinics across the UK in partnership with Superdrug. To capture patient records and share skin images with trained experts in different locations, The MOLE Clinic™ has implemented a hosted Microsoft Dynamics CRM system developed by Increase, to provide access to patient records regardless of location.

The service, which has been operating from a single central London location for four years, was becoming vastly overstretched and had a waiting list of over four weeks. To meet the growing demand because of heightened awareness over skin cancer, The MOLE Clinic™ has begun placing trained skin cancer screening nurses in Superdrug stores with expert dermatologists able to assess digital images of suspect moles from remote locations.

Iain Mack, CEO at The MOLE Clinic™ comments: “The Microsoft CRM offering was everything we needed – robust, highly customisable and with an easy to use and the familiar interface of Microsoft Office. However, what was imperative was to be able to access the system via the web and this is where the hosted approach really paid dividends.”

As a result of this system, the company’s nurses perform an initial patient assessment, take a series of detailed electronic images of a suspect mole and can quickly provide an accurate diagnosis from an expert dermatologist – often within an hour.

Iain Mack continues: “Quite simply we wouldn’t have been able to offer our service nationwide in the way we wanted without using this system. Skin cancer is now the most common cancer in the UK and we have a higher death rate than Australia. However, the level of awareness is increasing and as it does so does the demand for our service. As we grow we need a system which was able to support this and Microsoft CRM has already opened up considerable benefits for us to be able to drive the service forward.”

Neil Benson, Director at Increase said “Most of us have had someone in our lives affected by cancer, and we’re proud to be able to help facilitate this unique and life-changing screening service with hosted Microsoft CRM. The early detection and rapid treatment of suspicious lesions is critical in preventing skin cancer. In the first month of the new system being online, nearly 1,000 clients were screened nationwide. We look forward to future phases of this project that will enable The MOLE Clinic to screen many thousands more clients each year.”

http://www.themoleclinic.co.uk/